Pantone declares its Color for The Year 2018

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ANNOUNCING PANTONE 18-3838 ULTRA VIOLET, PANTONE® COLOR OF THE YEAR 2018.

If you love color like we do, today’s announcement from Pantone, the preeminent color matching service, signaling an exciting start to the upcoming year. This follows last years color of the year, Greenry 15-0343.

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.

A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future. Read more. 

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