In an era of emoji’s, 140 characters, and Snapchat, the art of verbal communication appears to be a lost art. But for those whose voice has been diminished not by technology – and through not fault of their own, but by health, birth or accidental means, the ability to improve their speech is a vital concern regarding quality of life.
Dr. Kennetha Mentor is a highly regarded Speech Pathologist based out of Detroit, Michigan who sees her mission, improving quality of life, as a core message. With that in mind, she charged us with building a website and branding identity that spoke to the core mission but also to a diverse clientele.
Playfulness and colorful artwork dominate the speech pathology market. In large part to many of its clientele being infants and children. Dr. Mentor loved the colorful aspect of many of the logos she saw, but she also wanted something that was clean and gave the impression of a well thought of design. Our approach, to take the best aspects of the samples and infuse function and best practice design principles to create a clean design that spoke to the freshness of her business but also created a sense of trusted organization.
We went away from the scripted, cursive type that seems to be a well used choice in this industry and tapped Bubbler One as the logo font. It gives the design a sense of light hearted fun while maintaining a readable, balanced form, stated project manager Chris Kennedy.
The brand identity extended into business cards and a trade show sell sheet where we saw a chance to drive the fresh, colorful palette combined with a modern design reminiscent of an interactive interface.
The primary deliverable for Dr. Mentor, the web page is a fun, responsive scroller built to educate and drive engagement with potential clients.
“One thing we wanted to do was drive a sense of unified thought and showcase the diversity of Dr. Mentor’s services. Since she works with not only children but also the elderly, it needed to drive that message”, states designer Joddy Eric Matthews
The site included animated image scrolling and image gallery which drives the them of diversity. To see the finished site, be sure to check out Dr. Mentor at www.speechmatterstoo.com
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