Adobe unveils major update to Creative Cloud in time for NAB 2017

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Adobe unveiled enhancements to its video offerings within Creative Cloud. The “major update” for video in Adobe Creative Cloud was designed “to help filmmakers and video producers collaborate and streamline video workflows,” it said in a news release. The Creative Cloud release delivers new features for graphics and titling, animation, polishing audio and sharing assets; support for the latest video formats, including High Dynamic Range (HDR), virtual reality (VR) and 4K; new integrations with Adobe Stock; and advanced artificial intelligence (AI) capabilities powered by Adobe Sensei, Adobe’s AI and machine learning framework.

“One of the biggest” parts of the new enhancements include Motion Graphics Templates, which he said enables After Effects users to create content and then package it for distribution so that others can “modify it, but the core essence of your creativity is simplified and shared with the masses.”

Motion Graphics Templates “now bring the power of After Effects to Premiere Pro through easy to use templates, allowing creators to add beautiful titles, animations and lower thirds to their videos and create custom motion graphics templates” that can be shared via Creative Cloud Libraries, Adobe said in the news release.

The “areas of innovation” also include greater support for HDR and 360 VR workflows, Roberts said. Machine learning and AI, meanwhile, “are a theme running through our products and you’ll see it reflected” in the updates, he said.

Adobe provided demonstrations of some of the update highlights to reporters. As examples, Patrick Palmer, senior product manager for workflows, showed how machine learning technology used in the Essential Sound Panel helps content creators improve their audio mixes. In Premiere Pro, the Essential Sound Panel “lets users make audio mixes and sound improvements that in the past would have required a dedicated session by an audio engineer,” Adobe said in the news release.

Form more information read the entire press release here

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