ANNOUNCING PANTONE 18-3838 ULTRA VIOLET, PANTONE® COLOR OF THE YEAR 2018.
If you love color like we do, today’s announcement from Pantone, the preeminent color matching service, signaling an exciting start to the upcoming year. This follows last years color of the year, Greenry 15-0343.
“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.
A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future. Read more.
New Illustrator, Photoshop, InDesign, After Effects, Premiere Pro & more
Adobe has released Creative Cloud 2018 to the public.
There are four new applications – XD and Character Animator have moved from their beta stages, Dimension (previously Project Felix) and Photoshop Lightroom CC are new – the latter being a redesigned version of Lightroom with a new interface (the existing software still being available as Lightroom Classic).
In Premiere Pro, users will now see Mettle’s Skybox tools for 360-degree video editing – which Adobe bought back in June – integrated directly into Adobe’s editor.
You can now also have multiple projects open at once and copy-&-paste between them, and frames around titles will now automatically resize as you edit the text. And they’ll be motion graphics templates accessible in Premiere Pro.
Adobe Creative Cloud 2018 should now be available for download through your Creative Cloud desktop application.
To see more about the Adobe CC 2018 release, read the full article here.
Great Free Lower Third Templates for use in your films/vids.
Just in time for the summer’s end, which usually signals the post production phase of vids shot over the summer, the folks over at Rocketstock have been busy. They have put together a great pack of 24 free 4K Lower thirds. The fully customizable After Effects templates are useable in any version of Ae (cs6 – CC) and professional created. Get the pack by following the download button below.
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Israeli based security firm trust design boutique MadWerkz Studios
Quickly, MadWerkz has established itself as the go to creation engine for ABStyle/Blue Studios’ cyber security solution client Sepio Solutions. The Israeli based security firm has made a huge splash with their cyber security solution geared toward defending the supply chain.
Defending the supply chain against cyber security attacks
The supply chain security startup is focused on protecting an organization from the effect of an attack—instead of trying to prevent it. The suite stops rogue hardware before it damages the normal operation of an organization or degrades system performance. Leveraging hardware, software and cloud technology, it protects organizations against device supply chain attacks.
MadWerkz designed a custom parallax site and a set of print deliverables which incorporate the highly graphical nature of Sepio’s solution into its style. Thus making its offering highly visible and easy to understand.
“AB Style/Blue Studios wanted to provide Sepio with a robust web presence that was easy to get up and running due to their hectic global conference schedule.” Stated Chris Kennedy, project lead.
The multi-page parallax style site highlights Sepio’s process and knowledge concerning cyber threats to an organization’s supply chain. In treating the various segments of the home page as pages themselves, it allowed us to direct the user to the specific information they are looking forward. Upon launching the site, the user is greeted with a browser wide animation, depicting the global nature of cyber threats. Underneath that is a ticker showcasing the companies numerous events and blog activity.
Delivering complex solutions in simple terms is always a difficult task. And the need to capture the attention of today’s global customer base is paramount to success. Therefore, developing content that speaks to each potential client is a priority for sales materials.
Amy Burns and Allyson Ruscheletta of ABStyle/Blue Studios developed the brochure content and handed it off to MadWerkz for layout and design. Knowing the audience, global security concerns that Sepio would touch at the various conferences it planned to attend. This meant quickly developing a Tri-Fold, a set of Data Sheets and a Trade Show booth that closed the visual deal of Sepio`as Global security player. Stated designer Jason M.
In the end, MadWerkz created messaged focused deliverables for Sepio Systems, allowing them to create a winning presence across the cyber security landscape.
Red Camera launches “Star Wars” $1200 holographic display smartphone bills it as the World’s First Holographic Media Machine.
Hollywood camera manufacturer Red recently announced its first foray into the crowded smartphone market with Hydrogen One, an Android device with a 5.7″ display. That screen is the center of attention in the limited information Red has provided, emphasizing its ability to switch from a traditional 2D display to a 3D/VR/AR/holographic display thanks to ‘nanotechnology.
As with RED, modular and marketing go hand in hand so expect the product go through updates as far as specs before the launch date and of course rely on numerous add-ons to achieve some of its loftier goals. Red states that the Hydrogen One will integrate with its family of professional video cameras as a monitor and user interface for Scarlet, Weapon and Epic cameras. It will also offer a proprietary algorithm to convert stereo sound into ‘multi-dimensional audio,’ a microSD card slot and USB-C charging port.
MadWerkz teams up with artist Will V and Joddy to create attention grabbing NCAA level product designs for Quality Holdings.
When plastic injection molding giant Quality Holding of Georgia wanted to create an engaging offering for some of the NCAA’s greatest institutions, they called upon MadWerkz to deliver a fresh product design.
Today’s college athletic fan is highly invested in his or her team. And the choice they make in products that display the college’s brand, speaks volumes as far as their dedication to that brand. Quality Holdings previous product designs were pretty much what you see everyday, a stock product with a simple vinyl decal application.
“We wanted something screamed represent! Quality Holding’s coolers are big, huge, durable products , so developing immersive graphics that spoke to the buyers commitment to quality influenced a lot of the early concept phase. The agency wanted to deliver multiple messages on all sides of the design and they gave us an incredible amount of room to present something engaging to the fan, so we pushed the design” Says graphic artist Will V.
The new designs went through a painstaking process of computer generated product design. The base model was clean up, with a specific plastic shader created to reflect the light in which the cooler would most likely shown.
The shader reflected a slightly course plastic hull on the top and a durable hard plastic surface on the bottom, commented Look Dev artist Joddy Eric Matthews who also oversaw the design concepts. The next step was to get the exact color combinations from each university.
It’s all about the Color.
“College sports fan can tell if your color isn’t right. They can tell the difference between Carolina Blue and powder Blue a mile away.” Remarked Will.
In the end the renders were put into Photoshop were a gradient and several adjustment layers were added to bring in shadows and details. All this information was saved into custom libraries for sharing throughout the team. The Several different versions were rendered for Blue Frame, including catalog hi resolution and web versions.
Overall I think we made attention grabbing product design renders that any fan would be proud to own, stated Chris Kennedy. Later, Quality Holding commissioned a design for the world’s most prestigious golf tournament, The Masters.
In an era of emoji’s, 140 characters, and Snapchat, the art of verbal communication appears to be a lost art. But for those whose voice has been diminished not by technology – and through not fault of their own, but by health, birth or accidental means, the ability to improve their speech is a vital concern regarding quality of life.
Dr. Kennetha Mentor is a highly regarded Speech Pathologist based out of Detroit, Michigan who sees her mission, improving quality of life, as a core message. With that in mind, she charged us with building a website and branding identity that spoke to the core mission but also to a diverse clientele.
Playfulness and colorful artwork dominate the speech pathology market. In large part to many of its clientele being infants and children. Dr. Mentor loved the colorful aspect of many of the logos she saw, but she also wanted something that was clean and gave the impression of a well thought of design. Our approach, to take the best aspects of the samples and infuse function and best practice design principles to create a clean design that spoke to the freshness of her business but also created a sense of trusted organization.
We went away from the scripted, cursive type that seems to be a well used choice in this industry and tapped Bubbler One as the logo font. It gives the design a sense of light hearted fun while maintaining a readable, balanced form, stated project manager Chris Kennedy.
The brand identity extended into business cards and a trade show sell sheet where we saw a chance to drive the fresh, colorful palette combined with a modern design reminiscent of an interactive interface.
The primary deliverable for Dr. Mentor, the web page is a fun, responsive scroller built to educate and drive engagement with potential clients.
“One thing we wanted to do was drive a sense of unified thought and showcase the diversity of Dr. Mentor’s services. Since she works with not only children but also the elderly, it needed to drive that message”, states designer Joddy Eric Matthews
The site included animated image scrolling and image gallery which drives the them of diversity. To see the finished site, be sure to check out Dr. Mentor at www.speechmatterstoo.com
Ohio based RJK roofing company has grown significantly over the last 15 years… now providing construction services to a large portion of Northeast Ohio. Increasing the demand for more staff. – RJKco.com
Roofing is a seasonal field that only becomes active during the spring and summer. It’s because of this that roofing has a high turnover rate from year to year which constantly brings inexperienced workers in that need to be trained from scratch.
“Our old way of teaching new workers just wasn’t cutting it. We needed a new way to show them the basics.” stated Greg Tomasic (Production Manager, RJK).
“RJK wanted to get away from three to four hour long orientation and training sessions that took them away from their main focus, which is being on roofs.” Remarked Producer Chris Kennedy. “We proposed an interactive eLearning course, which would allow the new hires to orient themselves and gain compliance in one of the session’s most crucial areas, Fall Protection training.”
The courseware would be available via smartphone and laptop, and once a new hire completed the course, an email is sent to Human Resources and Management for compliance.
Fall Protection training is a requirement for all new hires and workers at RJK, and the need to have attendees attest to the training is mandatory, therefore any courseware needed to include an attestation phase. “Employees would not be cleared until that phase was passed.” Stated Kennedy.
To learn more about RJK Construction, visit them at rjkco.com